New brand presence of the Slovenian subsidiary creates synergies within the company group, improves customer experience and supports repositioning as a convergent provider.
On 12. April 2017 the Slovenian company Si.mobil officially took over the A1 product brand. The rebranding affects the entire brand presence in Slovenia and strengthens the positioning in the market with the name of the successful brand.
In addition, not only the cooperation within Telekom Austria Group is improved, but also new synergies are created. The positive experience in Austria with the A1 brand therefore also benefits Slovenia. Furthermore, a common focus will be on cloud, IoT and digital services.
"Implementing the powerful brand A1 in Slovenia is another illustrative example of our strategic approach to utilize well-proven, successful solutions in more than one market. Accordingly, this measure is expected to have the potential to make a contribution to the Group's efficiency and growth targets," says Alejandro Plater, CEO of Telekom Austria Group, on the rebranding of the Slovenian subsidiary.
Since the acquisition of the fixed-line provider Amis 2015, the Slovenian subsidiary Si.mobil has evolved from a mobile specialist to a convergent full-service provider. The new brand presence is intended to underline this transformation and, in addition, offer all customers advantages through even better services. The entire product portfolio is adapted to the Slovenian market and offers new solutions in the areas of TV, Internet, mobile communications and fixed-line.
"With the brand A1, we will develop new strengths in the existing market and drive growth, both on the mobile and fixed-line market. The focus is on new digital solutions that we bring to the market. Regardless, we remain a responsible provider with excellent service quality and customer experience, "said Dejan Turk, CEO of the Slovenian subsidiary.
About A1 Slovenija
A1 Slovenija is the leading private provider of integrated communication services in Slovenia. More than 500 employees are committed to creating solutions that enrich life in the digital age to more than 700.000 users. A1 Slovenia develops meaningful communication solutions that fulfil current and emerging needs of users so they will experience work, play, creating, and sharing in a more connected way.
A1 Slovenia is in a 100-percent ownership of Telekom Austria Group (ATX:TKA) and is an important part of the leading digital solutions and communications provider in Central and Eastern Europe with more than 24 million users in 7 countries, more than 4 billion EUR income and more than 18.000 employees. The Group is the European unit of América Móvil, the third largest provider of wireless services in the world.