Stakeholder discourse is not only important in terms of strategic development and the implementation of our sustainability activities. It also provides fresh impetus to put into practise new and innovative ideas.
As a result of another materiality analysis 2017, the topics of data security and protection as well as communication infrastructure emerged as the most important ones. The topic of data security and protection has gained in importance. Both customers and suppliers rank this topic as the most significant one. Employees, on the other hand, regard fair and flexible working as the most important topic. Overall, stakeholders give topics such as waste and employee health less priority. 2017’s materiality analysis furthermore put greater emphasis on impacts.
Telekom Austria Group distinguishes between three levels of stakeholder-involvement: systematic information via various communication channels, active involvement in the form of talks and interviews as well as active participation in the framework of memberships and partnerships.
As early as during the development of its strategy, Telekom Austria Group involves its stakeholders in the framework of its materiality analysis. Through exchanging ideas with them, the Group identifies and prioritises topics and incorporates relevant aspects in its sustainability activities.
Telekom Austria Group pursues an open and transparent communication policy and informs its stakeholders in a systematic manner via various communication channels: from an internal News Channel to the sustainability report to its website.
Employees, customers, advocacy groups, suppliers and NGOs: Listening to, discussing with and actively involving stakeholders is important to Telekom Austria Group. Both when aligning its sustainability strategy and in the framework of dialogue on specialist issues.
Partnerships and membership allow Telekom Austria Group to look beyond its own nose and share Best Practice. The Group therefore actively participates in many trans-national and local CSR platforms and initiatives.
Telekom Austria Group