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Innovation

The Telekom Austria Group’s research and development activities focus on customer convenience and the development of future-oriented network infrastructures.

Thanks to its extensive research and development expertise the Telekom Austria Group is a key innovation driver in the national communications industry and makes a significant contribution to technological progress in Austria, securing the country’s standing as a business location.

Innovation activities at the Telekom Austria Group enable the early identification of technologies with strong growth potential with a view to satisfying current and future customer needs and opening up new areas of business. This research and development work focuses on specifically enhancing customer convenience and thus makes a crucial contribution to technological progress in Telekom Austria Group markets.

In 2007 investments in research and development totaled EUR 47.3 million, compared to EUR 41.3 million in 2006.

Highlights 2007 Fixed Net

The Fixed Net segment continuously invests in the further development of its network infrastructure and is pushing ahead with the implementation of an IP-based infrastructure. Furthermore, backbone and access technologies as well as open media platforms should safeguard free and unhindered user access to information and content. At the same time, the company also seeks to increase the attractiveness of fixed access lines by expanding its product portfolio. In the reporting year it responded to customer demand for integrated communications solutions by introducing an attractive product package comprising fixed line telephony, broadband Internet and mobile communication within the framework of a promotional campaign.

The television service launched in the previous year, aonTV, remained a key focus of innovation in 2007 and is central to the segment’s multimedia activities.



Highlights 2007 Mobile Communications

Innovation and development work at the Mobile Communication segment concentrates on increasing the quality and capacity of network infrastructure, and on providing innovative and market-oriented products. A study by the Institute of Broadband Communications of the Vienna University, for example, confirmed for the seventh time in a row, that mobilkom austria has the best network and quality leadership in the market. A further study confirmed that mobilkom austria offers its customers Austria’s fastest network with the shortest upload and download times for data applications.

2007 several international awards once again confirmed the innovative strength of the Mobile Communication segment. Awards for innovative products were received, for example, at the world’s largest mobile communication exhibition (GSMA Award) and at the Mobility Award 2007 for the product “md-sales” - a solution for sales applications in the area of logistics and customer relationship management. A1 over IP received the GTB Innovation Award 2007 as the world’s most innovative product, which combines traditional mobile telephony with Internet telephony.


 

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