Strategy
The prime objective of the Telekom Austria Group is to sustainably increase shareholder value.
The prime objective of the Telekom Austria Group is to steadily increase shareholder value. In accordance with this focus, the Group makes maximum use of internal synergies to optimize business performance and pursues a value-oriented policy of expansion. The two operating business segments require a differentiated implementation of this strategy.The Fixed Net segment aims at safeguarding cash flow and developing innovative product areas. In the Mobile Communication segment the goal is to maintain the leading position in the domestic market and fully leverage the potential of existing international markets. At the same time, the development of product innovations and expansion into new geographical markets should safeguard growth. The Telekom Austria Group profits from the strong positioning of the two segments in Austria and is able to strengthen its presence with product packages which cut across segments. In addition to this operational integration, synergies are also exploited in the area of technology. Growth in subscriber numbers and traffic volume in the Mobile Communication segment as well as strict cost management should counteract the fierce competition in the domestic market.
Goals Fixed Net
The steps to be implemented to achieve the strategic goals in the fixed net segment.
Goals Mobile Communications
Measures to defend the strong position in the mobile communications segment
