Goals Fixed Net
The steps to be implemented to achieve the strategic goals in the fixed net segment.
Strategy Fixed Net
The prime objective of the Telekom Austria Group is to sustainably increase shareholder value.
The prime objective of the Telekom Austria Group is a sustainable increase in shareholder value. The emphasis of the value management system is upon a cashflow-oriented valuation of corporate decisions and their impact on shareholder remuneration. The profitability of existing business areas should also be safeguarded by means of cost optimization and the exploitation of inter-segmental and cross-border synergies.
In the Fixed Net segment the main objective is to stabilize cash flow from operations with innovative products and the consistent implementation of a cost-cutting program. The Mobile
Communication segment seeks to maintain market leadership in Austria and fully leverage the potential of its existing international markets. Southeastern and Eastern Europe remains
the target region for any further expansion steps. In Austria, where both segments face fierce competition, the Telekom Austria Group is able to clearly position itself with product packages, which cut across segments, and offer customers comprehensive communications solutions from a single source. The strategy of the Telekom Austria Group is directed toward achieving a balance between
value-oriented growth investments and continuous attractive shareholder remuneration. Growth investments are only made if they can produce a greater increase in shareholder value
The steps to be implemented to achieve the strategic goals in the fixed net segment.
Strategy Fixed NetMeasures to defend the strong position in the mobile communications segment.
Strategy Mobile Communications

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Elisabeth Mattes
Spokeswoman
Telekom Austria Group
+43 664 331 2730
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