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Fixed Net

The Fixed Net segment seeks to safeguard the generation the existing core business and develop innovative product areas.

Strategic Goals

The Austrian fixed line market is highly competitive due to migration to mobile communication providers. This trend is attributable to low prices for mobile communications and the increased spreading of mobile broadband. Declining call volumes and subscriber lines, which fell by 7.7% and 7.9% respectively compared to the previous year, therefore pose the biggest challenge to the Fixed Net segment.

With 2.4 million subscriber lines and 750,700 broadband access lines (including wholesale access lines) the Fixed Net segment holds a strong position in the market, making it possible to establish new business areas, which help safeguard cash flow in the long term. As an integrated provider the Telekom Austria Group has a greater degree of flexibility and is able to offer both fixed line and mobile communication services from one source.

Top priority is given to designing and implementing measures which herald new and extended product lifecycles for the Fixed Net segment. Efforts to safeguard the core business encompass the development of an attractive broadband product portfolio in combination with multimedia applications such as aonTV, products such as aonAlarmServices, active product and price management as well as customer retention measures. Telekom Austria is responding to the convergence of the fixed line and mobile communication markets with attractive triple-play offers, such as the “KombiPaket” service bundle featuring fixed line, broadband Internet and mobile communication services, which was launched as part of a Christmas marketing offensive.

Business Solutions has a strong focus on providing solutions for customer-specific needs in the area of IT and applications.

In addition to these marketing measures, the Fixed Net segment pursues strict cost management in order to safeguard cash flow. At the same time, network infrastructures for voice, data and Internet are gradually being migrated to an integrated next-generation All-IP-based network, the ALLMediaNET. This network architecture makes it possible to offer convergent products, reduce network complexity and thus optimize the long-term development of costs.



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