Serbia
Vip mobile
In November 2006 the Telekom Austria Group was the winning bidder for the GSM 900/1800 and UMTS license for the territory of the Republic of Serbia, offered in a tender. Vip mobile, the third mobile communication provider in the Republic of Serbia was launched in July 2007, six months after granting the licence.The penetration rate in the Republic of Serbia stood at 117.2% as a high number of subsribers reported by the incumbent results in an inflated penetration.
At year-end 2007 Vip mobile had more than 508,900 customers and a market share of 5.8%.
Revenues of Vip mobile amounted to EUR 13.7 million. Costs associated to the introduction of services, especially for marketing and sales activities, were EUR 52.2 million. Investments were mainly for an own network as well as IT infrastructure and amounted to EUR 99.4 million.
